Stainless Bazaar – Secure Enquiry System with CRM Automation

Steel Bazaar: Secure Enquiry System

Steel Bazaar: Secure Enquiry System - Featured

Founded in

2000

Industry

Steel & Industrial Supplies

Location

India

Platform

Shopify

About Stainless Bazaar

Stainless Bazar required a secure and structured way to capture product enquiries while ensuring only verified users could submit requests. In addition, all enquiry data needed to be automatically pushed into their CRM system via API to eliminate manual data entry.

The objective was to build an OTP-based login verification system for product enquiries and integrate real-time CRM data transfer.
Challenges
1. Unverified & Low-Quality Enquiries The existing enquiry process allowed anyone to submit forms without verification. This resulted in spam submissions and incomplete or inaccurate customer details.

2. Manual CRM Entry Enquiry data had to be manually copied into the CRM system, which: a)Consumed time b)Increased risk of human error c)Delayed sales follow-ups

3. Secure OTP Workflow Implementing OTP authentication required: a)Reliable SMS/email delivery b)Secure token validation c)Time-based expiration logic d)Protection against misuse or repeated attempts

4. Seamless API Integration The CRM API required structured payload formatting, authentication headers, and proper response handling to ensure no data loss during submission.

Solution

OTP-Based Login for Product Enquiry

We implemented a secure OTP verification system to ensure that only verified users could submit product enquiries.

  • • Sends OTP to the user’s registered mobile number or email address
  • • Validates user identity before allowing form submission
  • • Applies expiration timers and attempt limits
  • • Prevents spam and automated bot submissions

This approach ensured that only genuine business enquiries were processed, significantly improving lead quality.

Direct CRM API Integration

We developed backend API logic to automate lead handling and eliminate manual data entry.

  • • Structured enquiry data in the CRM-required format
  • • Sent real-time POST requests upon form submission
  • • Handled success and failure responses efficiently
  • • Logged errors for monitoring and debugging

The integration enabled automatic lead creation inside the CRM system without any manual intervention.

Performance & Security Optimization

  • • Sanitized user inputs
  • • Secured API endpoints
  • • Implemented server-side validation
  • • Encrypted data transmission
  • • Optimized response handling

The entire workflow was engineered to be reliable, secure, and scalable for long-term operational efficiency.

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Result that we delivered to the client
  • Significant Reduction in Spam Enquiries: OTP verification and backend validation drastically minimized unwanted and automated submissions.
  • 100% Automated Lead Entry into CRM: Every verified enquiry was instantly recorded in the CRM system without manual data entry.
  • Faster Response Time from Sales Team: Real-time lead creation enabled quicker follow-ups and improved customer engagement.
  • Improved Data Accuracy and Consistency: Structured API formatting ensured clean, standardized, and reliable lead information.
  • Stronger Trust with Verified Customer Interaction: Identity verification enhanced credibility and strengthened communication quality.
  • Scalable System Ready for Future Automation Workflows: The structured backend logic allows seamless expansion into advanced automation and integration features.
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