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Custom Development

Echolope

We revamped Echolope’s Shopify Account and Collection pages with a clean, fashion-forward design and enhanced UX. In May–June 2025, we integrated real-time order tracking and Magic Checkout, and resolved minor layout issues — delivering a polished, high-converting experience across desktop and mobile.

Project Overview

Echolope, a fashion-forward brand known for its curated collections, partnered with us to elevate their Shopify store’s user experience — beginning with a full redesign of the Account and Collection pages. From August to September 2024, we transformed these sections to reflect Echolope’s bold aesthetic while improving usability and engagement. Building on this foundation, we continued collaborating in May and June 2025 to integrate Order Tracking, enable Magic Checkout, and resolve minor UI/UX bugs for a seamless customer journey.

The Challenge

Echolope’s previous account and collection pages lacked visual engagement and brand consistency. The new challenges in 2025 involved integrating real-time order tracking and a Magic Checkout system — both of which had to be embedded seamlessly into the store's aesthetic and performance standards without disrupting existing theme structures.

Our Solution

Initial Enhancements (2024):

Account Page:
• Custom-styled layout for order history, addresses, and user actions
• Brand-aligned icons, fonts, and responsive layout
• Smooth interactions and hover states

Collection Page:
• Redesigned product grid with improved spacing and hover effects
• Branded section banners and headers
• Dynamic filtering and sorting with Shopify Filters API

Feature Integration (May–June 2025):

Order Tracking Integration: Added a real-time order tracking module with branded styling and progress indicators within the Account Page.

Magic Checkout: Integrated one-click Magic Checkout for faster, mobile-optimized conversions, ensuring compatibility with product variants and cart customizations.

Bug Fixes: Resolved several layout alignment issues, hover glitches, and improved performance on mid-range mobile devices.

Results

  • 38% increase in account login engagement
  • Lower bounce rate on collection pages
  • 25% faster checkout completion on mobile (post-Magic Checkout)
  • Fewer support tickets related to order status inquiries
  • Polished, seamless UX across shopping and post-purchase flow

45% increase

in conversion rate

28% higher

average order value

"Our store feels way more refined now — the collection pages are clean, and the account page finally looks like it belongs to our brand. Loved the process and the result. The recent checkout and tracking upgrades were a huge win too!"

Manish Singh , CEO

Project Details

Client

Manish Singh

Category

Custom Development

Project Date

Initial Phase: August – September 2024 Extension Phase: May – June 2025

Project Duration

8 Weeks + 8 Weeks

Project Lead

Ashish Gupta (Developer) Kamal Singh Bhandari (Manager)

Technologies Used

Shopify Liquid JavaScript CSS/SCSS Custom App Development

Services Provided

  • Custom Theme Development
  • Performance Optimization
  • Mobile Optimization

Ready to start your project?

Contact us today to discuss how we can help transform your Shopify store.

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