We designed a custom Shopify homepage for LabelDKI that reflects its clean, minimal fashion identity. With editorial-style visuals, smooth interactions, and mobile-friendly layouts, the new homepage boosted engagement by 41% and significantly improved user navigation.
LabelDKI, a modern fashion label known for its minimal and refined style, partnered with us to redesign their Shopify homepage for a more elegant and purposeful user experience. Over four weeks, we crafted a custom layout with editorial flair — featuring layered hero banners, clean typography, and curated collection highlights. The new design emphasized visual clarity, storytelling, and seamless navigation across devices. The result was a polished, mobile-optimized homepage that elevated brand perception, reduced bounce rates, and significantly increased engagement and click-throughs.
The original homepage lacked editorial flow and visual clarity. Our challenge was to design a homepage that felt luxurious and purpose-driven, while highlighting the brand’s essentials — such as New Arrivals, Core Collections, and seasonal campaigns — in a visually intuitive way. It also needed to feel lightweight and polished across all devices.
We created a custom homepage layout with an editorial-style aesthetic and a smooth browsing experience. Key implementations included:
• A hero banner with layered text and subtle animation to catch attention
• Sectioned product highlights showcasing collections and featured drops
• Soft scroll transitions, large whitespace areas, and sleek typography
• Mobile-optimized layout prioritizing tap-friendly navigation and visuals
• Seamless blend of brand storytelling, social proof, and shopability
• 41% increase in homepage engagement
• Significant drop in bounce rate
• Higher click-through rate to collections and products
• Elevated brand presentation and trust
in conversion rate
average order value
"This homepage now feels like us. It’s clean, elegant, and functional. Our audience is clearly responding to it — we're seeing more clicks and deeper browsing sessions."
Labeldki
September 2024
4 Weeks
Ashish Gupta (Developer) Kamal Singh Bhandari (Manager)
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