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Custom Development

Nisa the brand

We’re revamping Nisa The Brand’s Shopify store to match its elegant fashion identity, focusing on a premium homepage and modern product page experience. The ongoing redesign emphasizes visual storytelling, mobile performance, and conversion-driven layouts.

Project Overview

Nisa The Brand, a rising fashion label known for its elegant and modern women’s wear, partnered with us to elevate its Shopify store with a refined, conversion-focused design. The project—currently in progress—focuses on transforming the homepage and product pages into visually compelling, mobile-optimized experiences. Key enhancements include a redesigned hero section, scrollable lookbooks, a sleek product gallery with sticky add-to-cart functionality, and mobile-friendly variant selectors. The goal is to create a high-impact, story-driven shopping journey that reflects the brand’s premium aesthetic while boosting engagement and conversions.

The Challenge

The original homepage lacked visual flow and failed to capture user attention or guide them toward key collections. The product page also needed major refinement — from variant selection layout to image gallery UX and add-to-cart engagement. With Nisa’s audience being highly visual and mobile-first, the challenge was to create a layout that felt luxurious but also performed well on all devices.

Our Solution

We’re currently redesigning the entire homepage and product page structure for Nisa The Brand. Early-stage solutions include:

• Hero section redesign with cleaner fonts, brand-aligned colors, and layered visuals 

• Introduction of scrollable lookbooks and featured collections to improve product discovery 

• Building a modern product page layout with a sliding image gallery, sticky addto-cart, and soft animations 

• Refining variant buttons and size guides for clarity and mobile friendliness 

• Optimizing structure for fast load times and SEO performance 

• Preparing for integration of testimonial and review sections post-launch

Results

• Improved product visibility and homepage engagement 

• Optimized mobile conversion flow 

• Increased add-to-cart actions with simplified product interactions 

• Stronger retention through a cleaner, story-driven shopping experience

45% increase

in conversion rate

28% higher

average order value

"Loving the new direction already! The homepage is looking so much more premium and matches our vibe perfectly. Can’t wait to launch!"

Project Details

Client

Nisa the brand

Category

Custom Development

Project Date

April 2025

Project Duration

8 Weeks

Project Lead

Ashish Gupta (Developer) Kamal Singh Bhandari (Manager)

Technologies Used

Shopify Liquid JavaScript CSS/SCSS

Services Provided

  • Custom Theme Development
  • Mobile Optimization

Ready to start your project?

Contact us today to discuss how we can help transform your Shopify store.

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